Following the successful BKR EMEA Regional Conference 2026 in Marrakech, we are pleased to spotlight our host firm, Corporate Value Advisory (CVA).
Founded in 2017, CVA has established itself as a specialist advisory firm focused on helping organisations translate opportunity into measurable results. Based in Casablanca, Morocco, the firm supports both public and private sector clients through strategic consulting, transformation management, investment structuring, valuation, and performance improvement initiatives.
Operating at the intersection of strategy and execution, CVA’s approach is built around a clear value creation model. The firm works with clients from initial strategic planning and market entry assessments through to project implementation, transformation management, and performance measurement. This end-to-end methodology allows organisations to move from vision to execution while maintaining focus on long-term value creation.
CVA has successfully delivered more than 150 transformation projects, working with over 40 leading public and private sector organisations and achieving a reported 97% client retention rate. Its multidisciplinary team combines expertise in strategy, finance, operations, and governance to support clients navigating complex growth and transformation challenges.
The firm is led by Marouane Mouafir, Founder and Managing Partner, whose background includes nearly 17 years of experience within leading international consulting firms. A French State-Certified Chartered Accountant, Statutory Auditor, Certified Independent Director, and member of the Moroccan Order of Chartered Accountants, he brings extensive expertise in investment structuring, valuation, and development strategies for both public and private sector organisations.
CVA’s work is closely aligned with Morocco’s position as a strategic gateway between Europe, Africa, and the wider international market. Through its strong relationships across government agencies, investment bodies, professional associations, and the private sector, the firm helps investors and businesses navigate opportunities within one of Africa’s most dynamic economies.
As a member of BKR International, CVA brings valuable strategic consulting expertise to the wider association while helping clients access opportunities across Morocco and the broader region. The firm’s role in hosting the recent EMEA Regional Conference showcased both its commitment to the bkr.mommunity and Morocco’s growing importance as a destination for investment, innovation, and business growth.
🔗 Get In Touch: Corporate Value Advisory | BKR